Food and beer lovers are responding very well to the local craft beer appearing in the first 20 Loblaws stores this year. The Ontario government is stipulating that 20% be local Ontario craft beer, but Loblaws has gone one step further and is pushing 50%! As you can see from the photo, our Falcon beer appears to be checking out nicely. With opportunities to sample with cheese and meats, shoppers are encouraged to “pair up” their dark,amber,blonde and IPA beers with the respective foods that bring out the flavour of both. Because beer is all natural and contains yeast and hops, it actually assists in the digestion process and enhances the flavour of foods that match up well with the the respective flavour notes of the beer.
So as you prepare to celebrate the holidays remember to support your local craft breweries and enjoy the season!